As the host of the talk show 'Martin Matte en direct,' Vidéotron uses humour to strengthen its connection with the audience. Instead of following the conventional path, the company has decided to offer a short advertising format, with a new video presented every week throughout the fall season. This approach promises to create a unique bond with the audience. The context is ideal for bringing Vidéotron's creative concept to life: 'On se comprend'
(We understand each other).
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Agency: Qolab
Creative Director: Jocelyn Goyer
Art Director: Mathieu Dufour
Copywriter: Gabriel Dagenais
Account Services: Marily Charpentier
Producers: Veronick Arseneau
Director: Jocelyn Goyer
Sound Design: Frédéric Laurier