LG2 has been chosen as the advertising agency for Allegra, one of the most recognized antihistamine brands for allergy symptom relief. To kick off this new collaboration, the agency decided to draw inspiration from a very Canadian reality for its campaign: in Canada, winters are long and summers are short. So it’s not exactly wise to miss summer because of allergies. The challenge was to demonstrate that you can miss an entire summer due to allergies that keep you stuck indoors or ruin the moments you spend outside.
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Agence : LG2
Directeur général/chef de la création : Marc Fortin
Direction artistique : Mathieu Dufour
Conception-rédaction : Marie-Ève Leclerc Dion
Service-conseil : Frédérique Perron-Thomas
Réalisation : LouisPhilippe Héneault
Stratégie : Stéphane Mailhiot
Production : 401
Producteurs : Johanne Pelland
Post : Shed Studio​​​​​​​